About City Year
City Year helps students and schools succeed, while preparing the next generation of civically engaged leaders who can work across lines of difference. Diverse teams of City Year AmeriCorps members provide support to students, classrooms and the whole school. Schools that partner with City Year are up to two to three times more likely to improve in English and math assessments, and the more time students spend with AmeriCorps members, the more they improve on social, emotional and academic skills— skills that help students thrive in school and contribute to their community.
City Year’s 900 staff and 3,000 AmeriCorps members work and serve in 29 communities across the U.S., including Boston (where City Year was founded in 1988 and is headquartered), Baton Rouge, Buffalo, Chicago, Cleveland, Columbia, Columbus, Dallas, Denver, Detroit, Jacksonville, Kansas City, Little Rock, Los Angeles, Memphis, Miami, Milwaukee, New Hampshire, New Orleans, New York, Orlando, Philadelphia, Providence, Sacramento, San Antonio, San José/Silicon Valley, Seattle/King County, Tulsa and Washington, D.C. City Year also has international affiliates in the U.K. and South Africa.
A proud member of the AmeriCorps national service network, City Year is supported by AmeriCorps, local school districts and private philanthropy. City Year has been designated a 4-star charity by Charity Navigator since 2003, putting City Year in the top 1% of non-profits nationwide for accountability, transparency and responsible fiscal management, and placing City Year among the most trustworthy nonprofits in America.
For more information on City Year, please visit www.cityyear.org.
The Opportunity
City Year AmeriCorps members serve in systemically under-resourced schools as student success coaches—full-time, near-peer tutors, mentors and role models who are uniquely positioned and trained to support students’ social, emotional and academic growth, while helping to create engaging learning environments. This work to support student and school success helps to advance educational equity and creates more opportunity for all of us.
Our AmeriCorps members provide students with additional resources and relationships that support their learning and success, while strengthening their own professional and leadership skills through their year of service. Additionally, City Year works with partner schools and districts on opportunities to redesign schools so students can experience learning in a more equitable way. City Year headquarters’ (HQ) Marketing-Communications (MarComm) Department is seeking a Senior Vice President, Marketing (SVP) to oversee City Year’s national marketing efforts to help elevate and position the organization as an innovative leader and collaborative partner in efforts to advance educational equity.
Reporting to the Senior Vice President of External Engagement, you will lead the development and execution of a comprehensive strategy for marketing and digital strategy that targets a diverse array of audiences, advances the organization’s key priorities, and helps spread innovative ideas and best practices beyond the City Year network. Your primary role is to lead our marketing and digital strategy to inspire, influence, and recruit young adults to serve with City Year. You will partner closely with our communications team to drive City Year’s external messaging and positioning, provide marketing support and training to City Year’s 29 local sites and national departments, and equip others to engage with us in breaking down systems of inequity in education.
You will collaborate across multiple departments, including but not limited to: AmeriCorps Member (ACM) Recruitment, Development, Education Policy, and Equity/People, to align and leverage assets to elevate City Year’s brand. Your work with the Recruitment and Admissions team is to ensure the digital ecosystem, inclusive of website, social media channels, CRM, and insights/analytics fully and efficiently enable the acquisition, engagement, and retention of ACMs. You will also be an inclusive leader and embody our Diversity, Belonging, Inclusivity, and Equity values by creating a collaborative, team-based and inclusive environment where the staff feel a strong sense of belonging and are supported to achieve their individual and organizational goals. Reporting into this role is the 4-person Digital Marketing team and the Director of Marketing. This team is focused on engaging with our audiences across multiple platforms and partners closely with the rest of the Marketing and Communications team including our communications, operations, and Creative team. Together they shape the City Year brand to support the development, and growth of students with the skills and mindsets to help them succeed—outcomes that benefit all of us.
In this role you will lead:
- Vision and strategy development
- Organizational positioning and messaging
- AmeriCorps Member Recruitment Marketing
- Donor and alumni strategy
- Deliver a resonating brand experience
- Data Analysis
- Maintain understanding of market and consumer trends
- People and project management
Candidate Profile
City Year recognizes that candidates may not meet every requirement outlined in the position profile. However, the ideal candidate will demonstrate the following professional and personal qualities, skills, and characteristics:
Marketing Expert and Innovator
Hold Diversity, Belonging, Inclusion, and Equity at Your Core
Skilled Manager – of People, Projects, and Priorities
Collaborator and Consensus Builder
Flexible
Growth Mindset
Aligned With Our Mission
City Year alums and other AmeriCorps alumni are strongly encouraged to apply.
Travel/Role Location: This position will be based at our Boston, MA headquarters (strongly preferred) with a hybrid work schedule. When regular travel resumes, candidates will be expected to travel for team retreats, key convenings, and events.
Compensation & Benefits
The salary range for this position is $160,000 to $165,000.
Full time employees will be eligible for all benefits including vacation and sick days and organization holidays. You may participate in all benefit programs that City Year establishes and makes available to eligible employees, under (and subject to all provisions of) the plan documents that govern those programs. Currently, City Year offers medical, dental and vision, life, accidental death and dismemberment and disability coverage, Flexible Spending Accounts (FSA), other benefits including 401(k) plan(s) pursuant to the terms and conditions of company policy and the 401(k) plan document. Go to our website to find more information on our staff benefits. Employment at City Year is at-will.
City Year’s core values include advancing diversity, social justice for all, and inclusive environments where everyone can thrive. We aspire to become an antiracist organization, to support the holistic growth and development of our AmeriCorps members, and to promote educational equity for all students. We work each day, in partnership with schools and communities, to ensure that people of all identities feel welcome, valued, empowered and engaged.
Contact
Koya Partners, the executive search firm that specializes in mission-driven search, has been exclusively retained for this engagement. Molly Brennan and Malissa Brennan of Koya Partners have been exclusively retained for this search.
Koya Partners is committed to providing reasonable accommodation to individuals living with disabilities. If you are a qualified individual living with a disability and need assistance expressing interest online, please email NonprofitSearchOps@divsearch.com. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.
As an equal opportunity employer, City Year is committed to providing employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other basis prohibited by applicable law.
City Year encourages people from underrepresented backgrounds to apply, particularly Black, Indigenous, and People of Color (BIPOC); those who are first in their family to attend college; adults without a college degree; LGBTQIA+ community; and people from low-income backgrounds.