Placed Leaders

Rosario Ubiera

Executive Director

RAW Art Works

We partnered with RAW Art Works on the search for an Executive Director. RAW offers a variety of free programming from painting to filmmaking, for kids in grades 4-12.

Our work resulted in the recruitment of Rosario Ubiera to the role.

Ubiera is intentional and passionate about creating spaces that foster inclusion and opportunity. She invests her time and energy into amplifying and exemplifying the message that empowered and diverse communities’ voices will lead us to equity and upward economic mobility. She is a leader, community activist, and social entrepreneur with a passion for education, art, and culture.

Ubiera is the Founder and Principal of Cojuelos’ Productions, a social enterprise that proudly celebrates black and brown creatives’ artistic expressions by promoting innovative, diverse, and culturally oriented programming and curated experiences through a social justice lens. Her vision led to what is today the PUNTO Urban Arts Museum in Salem, an outdoor collection of public art that serves as a vehicle to start breaking down the socioeconomic and invisible divides that exist in low-income communities of color.

Her prior experience includes Chief Program Officer for North Shore CDC and Director of Outreach and Enrollment for North Shore Community Health Inc.; Executive Director for the Salem Education Foundation; Program Director at the Peabody Essex Museum and Marketing and Promotions Manager for Telemundo-Boston.

Ubiera has received numerous awards and recognitions; most recently, 2021 Hall of Fame Inductee to Salem State University’s Center for Civic Engagement, 2019 Hispanic Heritage Leader by the New England Patriots Foundation and the Kraft Family Foundation; “Inspirational Woman of 2019” from Latina Center MARIA, and “Unsung Heroine” by the Massachusetts Commission on the Status of Women.

She currently serves as an advisor to several organizations, including Essex County Community Foundation’s Creative County Initiative and their Racial Equity Strategy Group, the Center for Women Politics and Public Policy of UMass University, and The Women’s Network.

Ubiera serves as Trustee for Essex Heritage. She was recently accepted to the inaugural cohort of LEADS fellows for the North Shore alongside a powerful group of leaders.

Ubiera holds Bachelor in Communications with a concentration in Marketing and Public Relations from Salem State University. She earned a Master’s degree in Leadership in Education with a concentration in Museum Education from Bank Street College.