Vice President for Communications and Marketing
We partnered with Regis College on the search for a Vice President for Communications and Marketing, resulting in the recruitment of Michael Guilfoyle to the role.
Guilfoyle joined Regis with more than 20 years of strategic communications expertise.
At Regis, Guilfoyle serves as an essential member of the President’s Cabinet and Administrative Council. He oversees the implementation of a university-wide strategic vision that unifies messaging for Regis and its mission, and meaningfully engages all internal and external constituencies and partners.
He previously served as Executive Director of Communications and Spokesperson at Assumption University in Worcester. There, Guilfoyle created communication strategies and channels targeting several constituencies including the university’s mobile app, parent/family communication campaign, and social media strategy which doubled the size of social communities and significantly increased positive community engagement. He also drafted the institution’s first branding guidelines to ensure consistency of institutional logo, image, and identity. Other projects included contributions to the development of a new university website, management of strategic partnerships such as those with the Worcester Red Sox, and marketing a satellite campus in Rome, Italy, which achieved full enrollment.
Prior to Assumption, Guilfoyle served in a number of senior internal and external communications, marketing, and crisis communications leadership roles in higher education, for Members of the United States Congress, and several nonprofits including the Diocese of Providence, RI.
He has served several boards and nonprofits including the Smithfield Education Foundation; Blessed Sacrament Elementary School; treasurer of the Colleen Ritzer Memorial Fund, Inc.; Feed 1,000; Rhode Island District Four Little League; president of Smithfield Little League; the Sr. Thea Bowman Black Catholic Education Foundation; St. Raphael Academy; and the Worcester Children’s Chorus.
Guilfoyle holds a Bachelor’s in Political Science from St. Anselm College and has taken courses towards a Master’s of Business Administration.