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Senior Director, Membership and Marketing

  • The Harvard Club of Boston
  • Boston, MA

This position has been filled.

About The Harvard Club of Boston

The Harvard Club of Boston is a private social club located in Boston, Massachusetts. Its membership is open to alumni and associates of Harvard University, Massachusetts Institute of Technology, Yale University, and Fletcher School of Law and Diplomacy at Tufts University.  The Back Bay Clubhouse is located in Boston’s historic Back Bay neighborhood, at 374 Commonwealth Avenue.

The Harvard Club of Boston was founded by a group of 22 Harvard alumni in 1908. The original dues were $5 per year, and by the end of the year, more than 1,200 members had joined. The first president, Henry Lee Higginson, was also the founder of the Boston Symphony Orchestra. In 1909, the Club established its first scholarships, awarding grants of $200 to local high school students who would be attending Harvard. One of the first recipients of these scholarships, James Bryant Conant, went on to become the 23rd president of Harvard. In 1912–1913, the Club decided to construct its Back Bay Clubhouse at 374 Commonwealth Avenue. In 1925, eight squash courts were built. During the Great Depression the Club acted as an employment agency, posting a list of positions needed by members who were out of a job. During World War II, cots were placed in these courts and lodging was offered to military officers at the cost of $1.50 per night.

In 1971, women, once limited to dining in the women’s annex while the men dined in Harvard Hall, were welcomed as full and active members for the first time in the Club’s history. In 1976, the Downtown Clubhouse was leased at One Federal Street, providing a location more convenient to most of Boston’s offices. In 2003, the Downtown Clubhouse underwent a $2.5 million renovation. In 2015, a $16 million renovation of the Back Bay Clubhouse was completed, providing members with new dining spaces, a wine room, enhanced function, and member spaces, renovated overnight rooms, a new elevator, and upgraded athletics center.

In 2016, after 108 years, the Club welcomed its first female President, Karen Van Winkle, a Harvard College alumna and native of Cambridge, Massachusetts. Ms. Van Winkle’s three-year term, ushered in a new era for the organization as it grows and diversifies its membership and enhances its presence in Greater Boston.

In 2016, the Club was named a Platinum Club of America, an award given to only the top 4% of private clubs nationwide. In 2017, Harvard Hall at the Back Bay Clubhouse was named “Best Ballroom” in the city by Boston Magazine. And, in 2018 the Club was named a Platinum Club of the World – the only private city club in New England to achieve this distinction. Today, the Club is a diverse group of about 4,000 members living in 40 countries around the globe.

Our Mission

To be the social, intellectual, and athletic hub of Harvard alumni and our affiliated community in the Greater Boston area.

To learn more about The Harvard Club of Boston, go to https://www.harvardclub.com.

The Opportunity

We are seeking a dynamic professional with experience in both marketing and sales to serve as the Senior Director of Membership and Marketing. This role offers the opportunity to lead an established team of membership and marketing professionals and create a contemporary new approach to building and retaining membership for one of the Top Ten Private Clubs in America by Platinum Clubs of America.

The right candidate will work collaboratively with the Club’s leadership team and Board of Governors to establish key goals for membership, launch a strategy to expand awareness of the Harvard Club’s position as the region’s top membership club and reinforce its brand position, and improve member retention and referrals. In this hands-on role with diverse job responsibilities, the chosen candidate will refresh the messaging and positioning for the Club, oversee ongoing communications (print, digital and social), provide strategic recommendations on a strong slate of educational, networking, and social programs; and shape a forward-looking and strategic member relations program.

This position offers outstanding opportunities for professional growth and strategic leadership, as well as relationship building with the Club’s volunteer (Board leadership), Harvard University officials and other partners.

Harvard Club of Boston is a place that celebrates all who gather to experience the diverse company of educated people. We believe we are strengthened by the richness shared individually and collectively through inclusion, connectivity, and engagement throughout Harvard, our affiliated schools, and neighboring communities. As one of the Top Ten Private Clubs in America by Platinum Clubs of America and one of the Top 100 Clubs in the World by Platinum Clubs of the World, we are honored to provide a member experience that is valued and respected by our members, guests, and greater Harvard community.

Candidate Profile

As a key member of the leadership team, the Senior Director plays a critical leadership role in both day-to-day operations and setting long-term strategy development and implementation for membership and marketing at Harvard Club Boston.

Reporting to the General Manager, the Senior Director of Membership and Marketing directly manages the overall membership and communications for Harvard Club Boston.

The Senior Director of Membership and Marketing will be accountable for, but not limited to, the following key responsibilities:

Leadership and strategy execution

  • Oversee a department of talented and committed staff
  • Set direction for team and assure coordination/collaboration
  • Develop and disseminate a strong Harvard Club brand in an evolving Club market
  • Assure that the Harvard Club value proposition is evident in all communications, member engagement and Harvard Club activities
  • Participate in all aspects of Harvard Club operations (facilities, food/beverage, budget/finance) to assure that operations are consistent with membership positioning

Strategic communications/marketing

  • Develops creative strategies and Harvard Club priorities for public relations, marketing, advertising, promotional activities, and campaigns designed to build brand awareness among potential members and referral sources
  • Develop direct marketing campaigns designed to recruit new members
  • Referral campaigns (current members as target) and current member communications
  • Develop an overarching content strategy, including goals, priority messaging and communications vehicles
  • Oversee communications team in all content development and distribution, including website, print materials, text messaging, social media
  • Editor for high priority content (Bulletin, Club-wide communications from GM and President)
  • Develop new opportunities for direct marketing, advertising, and other paid communications campaigns
  • Assure that content reflects Harvard Club priorities for Diversity, Equity and Inclusion

Membership

  • Architects a strategy for member engagement and relationship building
  • Foster a club experience that creates community, connections, and engagement between/among members
  • Assures quality of member experience
  • Oversees membership staff and provides strategic counsel on building/enhancing member experience
  • Develop sales/membership goals (for recruiting, retention, referrals)
  • Partners with other Harvard Club departments (F&B, Facilities, Athletics, etc.) to conduct initiatives to support outstanding member experience
  • Identify strategies that attract a more diverse audience to the Harvard Club
  • Develop membership goals (recruiting and retention); collaborate with Membership and Marketing Committee Chairperson to achieve goals for community growth and retention
  • Strategy for engaging current members, expanding networking opportunities

Programming

  • Oversee robust programming efforts, with a focus on extending the value proposition (connection to Harvard University, networking/relationship building)
  • Continue to evolve programming in a post-Covid environment (role/evolution of digital programs, hybrid activities, etc.)
  • Department liaison to the Board of Governors
  • Responsible for upholding our brand and delivering a meaningful member experience
  • Leads Membership and Marketing Committee alongside Membership and Marketing Chairperson
  • Manages key stakeholder relationships
Qualifications
  • 10-12 years’ experience in marketing, communications, and membership
  • History of executing successful marketing campaigns that meet specific sales/growth goals
  • Knowledge of a diverse array of content channels and communications tools and how to use them to engage members and advance brand positioning
  • Background in membership organizations; private club experience particularly helpful
  • Experience in customer service/membership engagement, with a focus on successful initiatives to improve member satisfaction
  • Ability to provide strategic direction and oversight to a small, talented team with direct responsibility for content, events, and member engagement
  • Skilled at data analytics, including creating programs for collecting, assessing, and sharing data for business planning
  • Understanding of Harvard University culture, community, and alumni networks
Compensation & Benefits

The annual base salary for this role will be based on a range, starting at $160,000 plus bonus and commensurate with the successful candidate’s skills and experience.

This is a permanent, full-time position and is eligible for Harvard Club Boston’s comprehensive benefit package of medical, dental, vision, and life insurance, paid time off, flexible spending accounts, and 401k retirement options.

Harvard Club Boston is deeply committed to being a diverse, inclusive, and equitable place to work. We encourage people with a wide range of backgrounds, experience, and perspective to apply.

Contact

Liz Lombard and Angie Sessoms of Koya Partners have been exclusively retained for this search. To express your interest in this role please submit your materials here or to Angie directly at asessoms@koyapartners.com. All inquiries and discussions will be considered strictly confidential.

About Koya Partners

Koya Partners, a part of the Diversified Search Group firm, is dedicated to connecting exceptionally talented people with mission-driven clients. Our founding philosophy—The Right Person in the Right Place Can Change the World—guides our work as we partner with nonprofits & NGOs, institutions of higher education, responsible businesses, and social enterprises in local communities and around the world. At Koya, we don’t just accept difference—we celebrate it, support it, and thrive on it for the benefit of our team, our clients, and the communities we serve.

Koya is an equal opportunity employer fully committed to creating an environment and team that represents a variety of backgrounds, perspectives, styles, and experiences. We encourage all to apply because we believe a diversity of voices leads to better discussions, decisions, and outcomes for everyone. Koya does not discriminate on the basis of race, color, national origin, religion, sex, disability, age, sexual orientation, military status, veteran status, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local law. For more information about Koya Partners, visit www.koyapartners.com.

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